Luxury Residence or Work of Art? You Decide.
Simonini Builders is a nationally renowned luxury homebuilder, crafts meticulously detailed homes in Charlotte, North Carolina, as well as Charleston and Hilton Head, South Carolina. Simonini’s latest community, Stephens Square, is a gated neighborhood of ten masterpiece homes in one of the most prestigious, desired areas of Charlotte. The residences feature beautiful landscapes, private courtyards and modern amenities; each home creating a personal oasis. A Simonini custom built home represents an unparalleled understanding of space, and for which value is determined not by the number of homes built, but by the integrity of the home.
Is it what you leave in, or what you take out?
To introduce a new category of building products, LKM helped Georgia-Pacific take the architect community by storm at the 2007 national American Institute of Architecture conference. Entertaining and service-providing street tactics drove show attendees to GP’s tradeshow booth and created big buzz surrounding “Building Paperless” – a new idea in sustainable building.
But supplanting the Build Paperless terminology into this group of decision makers was just the first step. In 2008, Build Paperless is sprouting legs.
Paperless building national momentum
When Georgia-Pacific, one of the most trusted brands in the building industry, decided to take their latest innovation national, they came our way.
The product? Paperless drywall that resists moisture and mold. Think about it. The paper face on drywall collects moisture like a blotter. And the moisture draws mold like a magnet. So, if you replace the paper…
Long story short: we got jacked.
Giving the Alamo something to remember
48 hours to take over a city. Now we call that a mission.
Imagine 7,000 of your best customers descending on one spot at one time. You’ve just pictured the American Institute of Architects’ National Convention in San Antonio.
The challenge? Introduce Georgia-Pacific’s Paperless building products that resist moisture and mold. And do it in a memorable way.
Possessive Homeowner drives brand strategies
Steve Lasch, account planner and consumer specialist, has, after wide ranging interviews with homeowners in both one-on-ones and group settings, profiled today’s Possessive Homeowner. In addition, he recently returned from an international forum on consumer trends, where the near-term future of the home was emphasized, as well as changes now in the offing.
But of course, homes don’t change until homeowners do. And the big changes in both home furnishings and home improvement are driver by life changes. As technology continues to spread into traditional spaces, these spaces will be transformed in both form and function.
Georgia Pacific and LKM Take On Mold
Three little words. One big issue. The national push is underway as Georgia-Pacific and LKM create a whole new category in the wallboard industry. Among the goals was to prove success with consumers and builders in select markets. Then get buy-in from the home centers across the country. Done.
With 7 out of 10 homes harboring mold between the walls, we’ve got a big audience. Click here to see one of the TV spots.
